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Our Purpose, Our Why and How We Create Impact

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When creating our business we always wanted to have the following:

‍1. Our Purpose

2. Our Whys

3. Create Impact  

Of course, during your journey, things change and evolve, and nearly 11 months down the line we are proud to have achieved more than we ever envisaged, whilst still having all of the above at the heart of our business.

‍1. Our Purpose

Deliver a customer experience for our clients AS WELL, as for our candidates. When we recently were asked to contribute to a book called Customer Experience 2, we wanted everyone to know that someone does not have to pay you to be a customer, and therefore everyone we connect with and speak to, we would treat as a customer.

Similarly, when we committed to bridging the digital skills gap, we knew that the reasons we set up the business, does not mean we have to financially benefit, but we can also benefit through feel-good activities.

The Brum Muse and Diversity In Tech Brum is a social-economic purpose, where we are keen to benefit and support the tech-ecosystem (see below) in all areas.

Therefore our purpose is a continuous journey that allows us to reach out and affect the lives of people now and in the future, positively and proactively.

2. Our Whys

When setting up a business in such an over-crowded market such as recruitment, you don’t need to just focus on USP’s. Our story has always been about authenticity and real-life. I have two children who are consumers of tech. These are the very people we should be inspiring and giving access to the key tools and hardware to go on to seek careers in digital and tech. Without these young people of tomorrow we will have an even bigger gap in the digital skills and tech sectors.

Working from home every day has allowed me to see my kids each morning and therefore keeps me in check as to why I put so much energy and passion into our community events, and also from a recruitment perspective, focused on delivering an outstanding service to all our clients and candidates from a customer inclusivity direction.

3. Create Impact

My biggest problem, is being told “no” or “no you can’t” or “no you won’t”. If the last 11 months have told me anything, when people say no, I prove them wrong, no matter what.

“You can’t bridge the digital skills gap” – well I'm showing you how I can right now! I never claimed to be an expert in the digital skills arena, nor that I can combat institutional racism in all workplaces by myself. What I did promise to do, was to be that driver and facilitator to bring key people in the city and different industries together to have that conversation on how we can complete all of those outcomes.

If you want to be part of this journey, come join us and then get in touch!

 

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